Jonas
Catch Jonas on Denmark's Lion's Den (Løven's Hule). Watch now
Velkommen! You're an exceptional product founder like me. Feels good, yes?
It can also suck. That's why when I'm not battling the cold vast netherworlds of launching my successful products— I like to have a shave, put on my business socks, and get back to business helping my partners at Fulcra to build the future of All-at-Once Product Management for fellow product launch innovators like you and I. If you've come this far, perhaps you're willing to go a little further...
You have reached- a little further. Finally!
Meet Jonas
Embarking on a quest to design and build the finest outdoor products, Sitpack was created not by a horde of Norse engineers and MBAs forging iron and long-division on spreadsheets- but by a single determined Danish entrepreneur with a bold vision and stick-to-itiveness.
Denmark's most-interesting man, Jonas Lind-Bendixen, may put his pants on one leg at a time like the rest of us, but when he's done- he makes million dollar crowdfunding gold records for the products he creates.
Sitpack + Fulcra
Thousands of backers worldwide embrace the Campster II
In March of 2023, Sitpack engaged Fulcra to handle the product launch of their latest innovation, the Campster II, raising nearly $1.7 Million during the live campaign on Kickstarter, and an additonal $800.7K during post-fundraising management with Fulcra. The results for Sitpack and this "Avengers" trio were remarkable!
- Total Backers
- 19,000+
- Total Funds Raised
- $2.5M+
- Add-ons Sold
- 13.4K
- Add-ons Upsell CVR
- 73.5%
Campster II Readies for Launch
Sitpack and Fulcra begin final GTM strategy and product iteration, before pre-launching Campster II raising awareness with 11k users.
Sitpack launches on Kickstarter
Campster II raises over $1.7 Million on Kickstarter with over 14K backers for the Campster II utilizing Fulcra martech and strategies.
Sitpack launches on Fulcra
Sitpack launches post-crowdfunding efforts on Fulcra as an inaugural case study. Fulcra will handle surveys, manufacturing and fulfillment.
Additional $700K raised on Fulcra
Sitpack adds nearly 42% to it's initial campaign haul in just 30 days on Fulcra through add-on sales and shipping collection.
Fulcra Integrates with Camp-fire
Fulcra integrates with the Japanese crowdfunding platform in a few weeks to support an additional 4.5K of Sitpack's Asian backers.
Fulfillment via Fulcra Begins
Nearly 90 days after onboarding onto Fulcra, Sitpack begins fulfillment to nearly 19K backers with Fulcra's rapid 3PL integration.
Full Seamless Integration
Sitpack's supply chain becomes fully integrated with Fulcra- from order, to manufacturer, to 3PL, to customer feedback.
Sitpack Case Study Success
Fulcra becomes Sitpack's All-at-Once Product Management solution of record. New product design begins immediately.
Reward Management System (RMS)
Campaign Plus
Convert backers into customers for life through the delivery of exceptional post purchase experiences.
Fulcra Pledge Manager lets Kickstarter and Indiegogo product founders easily manage their campaign backers’ orders, add-ons, support inquiries, warranty claims, returns and exchange requests, fulfillment status, affiliate or partner links, backer discounts & more— in one easy to manage system.
Built as a single, congruent platform that only needs to be implemented once— Fulcra helps product founders with early product-market fit from a crowdfunding campaign transition into a thriving e-commerce brand, driving ongoing revenue and effectively serving the needs of their customers.
- Easy Onboarding & Deployment
- Seamless campaign story, rewards, bundles, and admin spin-up with multi-channel backer data ingestion.
- Incentive & Discount Management
- Giveaway incentives and coupon creation tools to fuel FOMO long after the official crowdfunding concludes.
- Comprehensive Backer Support
- Human and A.I. managed support allowing for global 24/7 customer satisfaction and success management.
- Custom Shipping Options
- Create and manage multiple standard and expedited shipping options complete with shipping fees capture.
- Failed Pledge Collection
- Continue to try and capture failed pledges with ongoing and segmented customer conversion campaigns.
- Global Tax Collection
- Sales, VAT, and customs duties collection options avaiable for all or specific international endpoints.
Sexy, Silky Surveys
Surveys have always been boring. Not anymore.
The Fulcra RMS survey process was designed from the ground-up to be a well-oiled, horsepower fed add-ons selling machine. When your crowdfunding campaign ends, Fulcra says, "Hold my beer."
- Clean and Simple
- Your brand is beautiful- why should a stiff UX and a Crocs-wearing developer muck it up? Fulcra makes surveys great again!
- Built-in Incentives
- We aim to end the months long survey stalemate. Fulcra provides built-in incentives to convert backer surveys quickly.
- Exit Through the Gift Shop
- A quick checkout process that enables added viewing of your top-selling add-ons for additional FOMO firepower.
- Collecting Shipping is Fun Again
- Integrated 3PLs along with flat and dynamic shipping settings allows creators to maximize shipping collection rather than fear it.
Marketplace Management System (MMS)
Marketplace
Fulcra is an end-to-end ecommerce ecosystem for product founders.
Fulcra helps you navigate the complexities of order processing, sourcing, contract manufacturing, add-ons and up-sells, inventory management, shipping and fulfillment, warranty claims, returns and exchange requests, support inquiries and backer updates, merchant processing, inventory financing, and more.
Kickstarter and Indiegogo product founders can easily transition from early product-market fit in a crowdfunding campaign into an e-commerce brand, driving ongoing growth and revenue by seamlessly transitioning into our larger platform offering, where you can launch your entire business driving ongoing growth and revenue through our Marketplace Management System.
- Growth & Brand Empowerment
- Revenue focused systems and UX, shining the best light on your brand and products.
- Community Management
- All-in-one community management and discussion tools allow engagement to flow.
- Shipping & Fulfillment
- Shopify-alumni led 3PL enabled ecommerce solutions and integrations for ready-to-ship success.
- Inventory Management
- Inventory staging, reporting and data exports to inform crucial operations and scaling decisions.
- Returns, Exchanges & Warranties
- Integrated customer support systems swiftly and efficiently respond to and track liabilities.
- Inventory Financing
- Partnerships and built-in processes allow for transparent data room deployment and quick financing decisions.
